Class at 6:30. Dinner at 7:30. Still kinda sweaty.
Introducing the Body Reset spray
For when there’s no time to run home and shower, and you don’t want to spend dinner wondering if you smell. Spray it on, towel it off. The sweat comes off, and so does the worry.
6:30 pm, any given Tuesday
Dinner’s across town.Home is the wrong direction.
It’s not just the sweat and the stick. It’s wondering the whole night if they can smell it.
Why not just a wipe?
A wipe leaves you wet and sticky.This leaves you dry.
What does it feel like?
The sweat and the stick, finally off.
Deodorant goes on top of the sweat that’s already there. It covers, it doesn’t clean, and after a workout the two together can smell worse than either. The Body Reset takes the sweat off instead. It’s water-based, with micro-surfactants and a light acid, so it removes odor rather than masking it and leaves nothing sticky behind.
| What it does | Deodorant | Perfume or body spray | Body wipe | The Body Reset |
|---|---|---|---|---|
| Gets the sweat off | No | No | Partly | Yes |
| Leaves you feeling clean | No | No | No | Yes |
| Doesn’t just mask it | No | No | Yes | Yes |
| Leaves nothing sticky behind | No | No | No | Yes |
| In short | Papers over it. | Notes of sweat. | Leaves you damp. | Actually clean,and human again. |
What about the towel?
It’s probably already there.
Most of the places you go in between already hand you one. Grab it on your way out of class, and your bag stays light.
- EquinoxGymProvided
- Life TimeGymProvided
- SoulCycleSpinProvided
- Barry’sHIITProvided
- YogaStudioProvided
- Hotel gymsTravelProvided
- Airport loungesTravelProvided
- The office gymWorkProvided
- EverywhereFavored Conditions travel towelComing soon
And we’re making our own: a quick-dry towel that folds flat and slips into your bag.Coming with the full launch.
A note from the founderBennett. Surfer, dad, creative director.
Always going in between things.
I wanted a better way to move between things cleanly, for when I couldn’t find a shower and still wanted to feel fresh. So I made one.
But let’s be clear.
Batch 001
The founding list.
Batch 001 is a small run. Be the first to try it.
- i.First access to the Body Reset.The first bottles from Batch 001 go to the founding list.
- ii.A welcome credit.Founding members receive a $20 credit toward their first order.
- iii.A say in the story.Tell us what works, what doesn’t. Invite three friends, and we’ll shape the Body Reset and future products around you.
Questions.
Does it actually get me clean, or just cover it up?
It’s a cleanser, not a cover-up. Spray it on, towel it off, and the sweat comes off with the towel.
Does it actually get rid of the smell?
Yes. Instead of covering the smell with something stronger, it lifts off the sweat it comes from, and the towel takes it away. What’s left is a light, clean scent.
Will it feel sticky?
No. It’s the thing we’ve worked on most. It’s water-based, with micro-surfactants and a light acid that lift the sweat off and leave nothing behind: no film, no stick. Founding members get to tell us if we nailed it.
Is this instead of deodorant?
No, it comes before it. Deodorant goes on top of sweat, and on top of a workout it can end up smelling worse. The Body Reset takes the sweat off first, so your deodorant goes on clean skin. Spray, towel, deodorant, go.
Will it mark my clothes?
It’s water-based and clear, and made to dry before your shirt goes back on. We’re testing it on fabric with Batch 001.
Is it just an expensive wipe?
A wipe leaves you damp. The Body Reset you towel dry, so your shirt goes on dry and nothing turns sticky later. It’s also less per use: a good shower wipe costs about $1, and we’re aiming for about 50¢ a reset. You spray it exactly where you need it, and there’s no pile of single-use wipes to throw away. (We might make a wipe one day. Not today.)
What’s in it, and what does it smell like?
A unique blend of a light acid and micro-surfactants, with a light, natural fragrance. 95% naturally derived. No parabens, sulfates or phthalates.
When can I get it?
Batch 001 ships in March 2027. Founding members receive a $20 credit toward their first order.